Picture this: you are sifting through cleaning supplies at the grocery store, and all of a sudden, you spot your favorite brand of liquid laundry soap. However, this time, it looks a lot different. You notice that the bottle is made out of cardboard boxes! Soon, you may be noticing this trend more often. Recently, Seventh Generation, a producer of non-toxic household cleaners, announced plans to introduce an innovative new design for detergent bottles. The containers will be made from 100 percent recycled cardboard packaging and newspaper.
According to a study by the Carbon Disclosure Product, about 53 percent of consumers say they would rather purchase products from companies that have the environment in mind, and are concerned about energy conservation. Although producers of various beverages, such as milk and wine, have tried out versions of recyclable cardboard packaging, this brand new use for the material is sure to be its big debut in household products.
Even though the exterior of the bottle appears to be made from similar cardboard material used to box eggs, the surface is smooth and flat to the touch. Inside the bottle, there is a plastic pouch for the detergent. The advantage of this design is that it uses 66 percent less plastic than the conventional laundry bottle.
Additionally, when the container is empty, consumers can rip it in half and recycle the cardboard packaging material with newspapers. Aside from being environmentally friendly, this small container is four times as concentrated as regular laundry detergent bottles, and can handle up to 66 loads of laundry. Nevertheless, the look of the bottle is still similar to the conventional detergent container, with the plastic cap intact.
